Cox admits “our dependence on social media” with sites like Rare.

Kim Guthrie doesn’t spell out the word “Facebook,” but its recent algorithm and feed-channeling decisions have upset plenty of content creators who depend on traffic from the social giant. Listen to what Kim says –

“Today’s economics and realities of our dependence on social media lead us to make the very difficult, but correct, decision to sunset Fan 1st Media by March 31…we need to be honest with ourselves, responsive to the changes in our industry, and open on how and when to pivot.” Cox is “continually evaluating our businesses to ensure we make smart decisions that position Cox Media Group for long-term growth.”

above courtesy of  Tom Taylor’s Newsletter (3-5-18)

Below is a portion of the posting from Facebook CEO Mark Zuckerberg:

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.

For many Facebook has become a daily habit, but it also started out being used by college students just to have a place to to keep up, it has now completely changed directions since that time.  Those same high school and college students went to Twitter, now they use Instagram and Snap Chat as social media sites of choice. Facebook has become a place for moms and dads, grandmas and grandpas…it also has become a key part of many businesses to grow their business with great success.

For Facebook it is their site and they can handle it anyway they want and how they operate it, including what you see and don’t see.  Changes are nothing new in the cyber world and sites have come and gone, ask My Space, the predecessor to Facebook, of what can take place and change how we use it.

For many of you that follow the Outlook and Stateline Sports Network on Facebook we hope you will continue to check the page out on a regular basis. The Facebook page gives you the opportunity to discuss the postings and share with your friends and keep up on what what is happening. For now that won’t change, hopefully it won’t happen in the future.

This change will affect many of your favorite sites that you follow, plus it will limit the number of your friends who you have kept up with in the past…unless you visit those businesses or friends pages on a regular basis.

We also invite you to follow us on Twitter, which we also update at the same time as we do our Facebook site. The easiest way to follow our sites is what we all did before Facebook….go directly to the site. That will also work for other sites as well.

In the early days of the Outlook we kept many readers updated using email updates, but the large numbers on our list made it very difficult to send out that many when a story broke.

Change is bound to happen…we all need to adapt to them when they they are incorporated. Facebook is gambling it will work, while others look for new options…time will tell.


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